Privacy Policy

1. Introduction

Axis Auto ("we," "us," or "our") operates the website axisautola.com (the "Site"). We are committed to protecting your privacy and being transparent about how we collect, use, and share your information.

This Privacy Policy explains our practices regarding personal information we collect through the Site and your rights concerning that information. By using our Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Contact us through forms: First name, last name, email address, phone number (optional), message content, and topic selection.
• Submit a vehicle sourcing request: Name, email address, phone number, vehicle preferences (make, model, trim, year, color, budget), and additional requirements.
• Submit a Bring a Trailer auction listing: Vehicle details (year, make, model, VIN, mileage, condition), owner information, service history, modifications, and photos.
• Inquire about fleet rentals: Contact name, email address, phone number, and rental inquiry details.

2.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information:

• Device & Browser Information: Device type (mobile, tablet, desktop), browser type (Chrome, Safari, Firefox, Edge), operating system (macOS, Windows, Linux, iOS, Android), and screen size.
• Usage Data: Pages visited, time spent on pages, referring website, landing page, and navigation patterns.
• Marketing Parameters: UTM parameters (source, medium, campaign) from links you click to reach our Site.
• Technical Data: IP address (not stored long-term), user agent string, and timestamp of visits.

2.3 Cookies and Similar Technologies

We use local storage to store:

• Visitor ID: A randomly generated UUID (`axis_visitor_id`) stored in your browser's local storage to track returning visitors for analytics purposes. This does not identify you personally.
• Session Data: Temporary session identifiers to understand user journey and improve the Site experience.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide Services: Respond to inquiries, source vehicles from dealer auctions, manage Bring a Trailer auction listings, coordinate fleet rentals, and deliver requested services.
• Communicate: Send service updates, answer questions, provide quotes, and follow up on requests.
• Improve Our Services: Analyze usage patterns, understand user preferences, optimize website performance, and enhance user experience.
• Marketing & Analytics: Understand which marketing channels are effective, measure campaign performance, and improve our marketing efforts.
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.
• Protect Rights: Detect, prevent, and address fraud, security issues, and potential violations of our terms.

4. Information Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We use third-party service providers to help operate our business:

• Supabase: Cloud database and backend services for storing form submissions and analytics data. Data is encrypted and stored securely.
• Vercel: Website hosting and deployment platform.
• Google Fonts: Font delivery service (your IP address may be logged by Google when fonts are loaded).

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

4.3 Business Transfers

If Axis Auto is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Contact & Service Requests: Retained while your inquiry is active and for a reasonable period thereafter to provide follow-up services and maintain business records.
• Analytics Data: Session and page view data is retained for business analytics purposes. We may aggregate and anonymize data for long-term analysis.
• Legal Obligations: Some data may be retained longer if required by law or for legitimate business purposes (e.g., tax records, legal disputes).

You may request deletion of your personal information at any time by contacting us (see Section 12).

6. Your Privacy Rights

6.1 California Residents (CCPA Rights)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the personal information we collect, use, disclose, and sell about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: Opt-out of the sale of personal information (note: we do not sell personal information).
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your CCPA rights.

6.2 European Residents (GDPR Rights)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Access: Request a copy of your personal data.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Data Portability: Receive your data in a structured, machine-readable format.
• Object to Processing: Object to certain types of processing of your data.
• Restrict Processing: Request limitation of processing in certain circumstances.

6.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

7. Security

We implement reasonable technical, administrative, and physical security measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption of data in transit (HTTPS/SSL)
• Secure cloud infrastructure with Supabase
• Access controls and authentication for administrative functions
• Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Third-Party Links

Our Site may contain links to third-party websites and services, including:

• Social media platforms (Instagram, Facebook, TikTok)
• Bring a Trailer (bringatrailer.com)
• External resources and partners

We are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before providing any information to them.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

If you believe we have collected information from a child, please contact us immediately at info@axisautola.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email (if you have provided your email address) or prominent notice on our Site
• Provide a reasonable time period for you to review the changes

Your continued use of our Site after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.

11. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no industry consensus on how to respond to DNT signals. Our Site does not currently respond to DNT signals. If a DNT standard is established, we will update this policy accordingly.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: